Why Participate?

Exhibitions constitute an essential ingredient in a company's marketing mix.

Facts and Figures

An exhibition is the only marketing medium that allows you to:

• Meet face to face with your target audience
• Launch and introduce new products to the market
• Generate local and foreign sales leads
• Perform informal market research
• Build and maintain relationships with potential and existing costumers
• Build and reinforce your brand and image in the market
• Generate new business
• Get to know your competitors up close and personal.

All under one Roof

• 83% of all visitors to a trade event have the authority to purchase or are a decisive influence in the purchasing decision of the company
• 72% of trade event visitors intend to make a purchase either at the event or in the near future
•  54% of visitors come specifically to see new products and services
• 48% of visitors come for information
• 40% of visitors attend exhibitions to keep up to date with technology
• 15% of visitors attend exhibitions to make business contacts